{"product_id":"9781394307494-driving-buy-in","title":"Driving Buy-In","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Science of Influence with Data\u003cbr\u003e\u003cp\u003e\u003cb\u003eA step-by-step guide to transforming data into stakeholder buy-in and decisive action\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDriving Buy-In,\u003c\/i\u003e by data storytelling veteran Mico Yuk—who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestlé, and Zoom—provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that.\u003c\/p\u003e \u003cp\u003eYuk introduces the Buy-In Method™, a two-pillar system for turning information into action — grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling Framework™ (Discover, Define, Design, and Deliver), turns data into a story the brain is wired to respond to. Pillar 2, the Three Signs of Influence (Clarity, Buy-In, and Action), reveals in real time whether your message is landing and exactly where stakeholders are in the decision process. Rather than focusing on technical skills or visual design, this book teaches the often-overlooked skill of reading human behavior.\u003c\/p\u003e \u003cp\u003eYou'll learn:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eHow to ask the right questions that uncover the real problem — move beyond vague requests and endless scope creep to get to the truth\u003c\/li\u003e\n\u003cli\u003eHow to transform the way you communicate with stakeholders or executives — translate and present technical findings so anyone can understand and act on them\u003c\/li\u003e\n\u003cli\u003eHow to build stories that drive action — using the same structure behind Hollywood blockbusters\u003c\/li\u003e\n\u003cli\u003eHow to read any room using the Three Signs of Influence (Clarity, Buy-In, Action) — no more guessing if stakeholders will act on your insights\u003c\/li\u003e\n\u003cli\u003eWhy human influence is your competitive advantage — in the AI era, anyone can generate insights, but driving stakeholder buy-in is what makes you irreplaceable\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis book is for professionals who present data to influence stakeholders and accelerate decisions: analysts, data scientists, BI teams, product managers, consultants, AI\/ML professionals, and executives. It's an expert guide in data communication for professionals who want to know exactly what works, what doesn't, and how to design and deliver presentations that will get buy-in from the people who make decisions. Go from order-taker to decision driver.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57793974600054,"sku":"9781394307494","price":24.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41143084_1ac91a80-1086-4fd1-bb8b-366896623f57.jpg?v=1778120023","url":"https:\/\/www.rarewaves.com\/products\/9781394307494-driving-buy-in","provider":"Rarewaves.com","version":"1.0","type":"link"}