{"product_id":"9781394292103-go-to-market-cheat-code-c","title":"The Go-to-Market Cheat Code","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Secret to Unlocking B2B Growth\u003cbr\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eNational Bestseller\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003eUnlock the timeless secrets to building strong business partnerships based on the foundation of trust\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth,\u003c\/i\u003e award-winning entrepreneur Justin Gray and seasoned executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless proven principles that can help you scale your organization to the next level.\u003c\/p\u003e \u003cp\u003eBacked by a wealth of research and case studies, this book provides all of the practical tools readers need to bridge the gap between theory and practice. Readers will learn about topics including:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eThe “digital mask” and how it has influenced the starting point of trust in any business relationship\u003c\/li\u003e\n\u003cli\u003eThe perfect enterprise sales cycle and customer journey to get results without rushing through crucial trust-building stages\u003c\/li\u003e\n\u003cli\u003eCulture, customers, and context, and how the joining of these three elements creates a perfect business relationship\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth\u003c\/i\u003e is a timely, essential read for all executives and founders seeking to understand the importance of trust in business relationships and unlock the secret to stronger, more lucrative business partnerships.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55116737708406,"sku":"9781394292103","price":18.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33051879.jpg?v=1738885847","url":"https:\/\/www.rarewaves.com\/products\/9781394292103-go-to-market-cheat-code-c","provider":"Rarewaves.com","version":"1.0","type":"link"}