{"product_id":"9781394273614-customer-360","title":"Customer 360","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow Data, AI, and Trust Change Everything\u003cbr\u003e\u003cp\u003e\u003cb\u003eBecome more competitive by developing a superior customer experience through data, AI, and trust - \u003cb\u003eand get your organization ready for AI agents like Agentforce\u003c\/b\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/i\u003e delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.\u003c\/p\u003e \u003cp\u003eTo demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eUsing exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails\u003c\/li\u003e\n\u003cli\u003eGetting ready to use exciting emerging technologies like AI agents and autonomous AI\u003c\/li\u003e\n\u003cli\u003eOrganizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats\u003c\/li\u003e\n\u003cli\u003eMaking new technologies an extension of your existing data investments so that both work better\u003c\/li\u003e\n\u003cli\u003eChoosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner\u003c\/li\u003e\n\u003cli\u003eHandling internal stakeholders and dealing with change in a way that benefits the business\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFor business leaders, executives, managers, and entrepreneurs, \u003ci\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/i\u003e is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":53568458981750,"sku":"9781394273614","price":18.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_31189338.jpg?v=1730922797","url":"https:\/\/www.rarewaves.com\/products\/9781394273614-customer-360","provider":"Rarewaves.com","version":"1.0","type":"link"}