{"product_id":"9781394262809-entrepreneurship","title":"Entrepreneurship","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003e\u003cb\u003eGuides aspiring entrepreneurs through the process of starting a new venture in today’s economy\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eEntrepreneurship\u003c\/i\u003e is an essential resource for both undergraduate and MBA courses on new venture creation. With a focused “hands-on” learning approach, this leading textbook integrates contemporary cases, practical examples, and foundational theory in a single volume. Student-friendly chapters explain each step of the entrepreneurial process, including idea generation, prototyping, opportunity evaluation, business model development, team building, marketing, financial forecasting, legal and tax considerations, and much more. \u003c\/p\u003e\n\u003cp\u003eNow in its sixth edition, \u003ci\u003eEntrepreneurship\u003c\/i\u003e is thoroughly updated to reflect today’s business environment. Entirely new material on Artificial Intelligence (AI) and digital marketing is accompanied by new examples and case studies of entrepreneurs facing issues in the real world. Throughout this edition, the authors provide timely insights on engaging with new ventures as investors, bankers, accountants, lawyers, vendors, customers, and employees. \u003c\/p\u003e\n\u003cp\u003eDelving into the real-world trials and tribulations of entrepreneurs in the US and around the world, \u003ci\u003eEntrepreneurship, Sixth Edition,\u003c\/i\u003e remains the go-to textbook for upper-level undergraduate business, management, and entrepreneurship majors, MBA students, early-career business professionals, and general readers wanting to understand what it takes to create a new venture in the modern business landscape. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNew to this Edition:\u003c\/b\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExpanded reflecting current approaches and recent developments in the sphere of entrepreneurship\u003c\/li\u003e\n\u003cli\u003eNew chapter on digital marketing, including real-world strategies and challenges\u003c\/li\u003e\n\u003cli\u003eNew coverage of the role and impact of AI in starting a new venture, especially around prototyping\u003c\/li\u003e\n\u003cli\u003eUpdated discussion of the entrepreneurial competitiveness of various nations\u003c\/li\u003e\n\u003cli\u003eRevised material on prototyping new ideas and business models\u003c\/li\u003e\n\u003cli\u003eNew end-of-chapter cases, examples, and references\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eWiley Advantage:\u003c\/b\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps students develop an inclusive perspective on how businesses are born, grow, and succeed or fail\u003c\/li\u003e\n\u003cli\u003eCovers all stages of the entrepreneurial process from pre-startup through harvest, including financing, business planning, and creating realistic financial forecasts\u003c\/li\u003e\n\u003cli\u003ePresents an up-to-date and well-balanced exposition of all concepts and cases\u003c\/li\u003e\n\u003cli\u003eContains actual cases of entrepreneurs facing the issues discussed in each chapter\u003c\/li\u003e\n\u003cli\u003eProvides an “Opportunity Journal” for students to reflect on the lessons and consider how to apply them to their future careers\u003c\/li\u003e\n\u003cli\u003eIncludes sample syllabi, chapter outlines, case lecture notes, an image bank, discussion questions, a test bank, classroom activities, and other teaching resources\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55527938654582,"sku":"9781394262809","price":113.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_33899164.jpg?v=1745526426","url":"https:\/\/www.rarewaves.com\/products\/9781394262809-entrepreneurship","provider":"Rarewaves.com","version":"1.0","type":"link"}