{"product_id":"9781394257539-new-nature-of-business","title":"The New Nature of Business","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Path to Prosperity \u0026amp; Sustainability\u003cbr\u003e\u003cp\u003e\u003cb\u003eLearn how pioneering business leaders are resetting their companies' relationship to nature, society, and our common future\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eThe New Nature of Business: The Path to Prosperity and Sustainability,\u003c\/i\u003e businessman Andre Hoffmann and journalist Peter Vanham describe how companies should change their ways to have continued success, and why the current modus operandi is not working. They present a template for creating “sustainable prosperity”, and case-studies of companies that survived and thrived by opting for change. In doing so, they provide a way out of long-standing dilemmas, such as how to balance business needs with impact on nature, shareholders with stakeholders, and short-term vs. long-term profits. \u003c\/p\u003e\n\u003cp\u003eYou'll find: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA first-hand account of global healthcare company Roche's sustainability practice, as told by André (Roche's vice-chairman), chairman Severin Schwan, and several other senior management members\u003c\/li\u003e\n\u003cli\u003eCase-studies and lessons of organizations with visionary leaders, such as INSEAD, IKEA, Harley Davidson, and Holcim, all of whom have taken a holistic view of their role in the world, and succeeded in doing well while doing good\u003c\/li\u003e\n\u003cli\u003eStrategies for addressing the negative externalities and trade-offs that arise from doing business; identifying the right metrics and targets to deliver on your purpose; and accounting for human, social, and natural capital, alongside financial capital\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eA must-read book for business leaders, entrepreneurs, and changemakers at companies around the world, \u003ci\u003eThe New Nature of Business,\u003c\/i\u003e is also insightful and timely for those who advise or oversee companies and their leadership teams.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41794988408929,"sku":"9781394257539","price":21.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_29910351.jpg?v=1725868177","url":"https:\/\/www.rarewaves.com\/products\/9781394257539-new-nature-of-business","provider":"Rarewaves.com","version":"1.0","type":"link"}