{"product_id":"9781394171958-web3-marketing","title":"Web3 Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Handbook for the Next Internet Revolution\u003cbr\u003e\u003cp\u003e\u003cb\u003eTHE ESSENTIAL WEB3 MARKETING BOOK\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFor a limited time, claim an NFT with a copy of your book!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWeb3 Marketing: A Handbook for the Next Internet Revolution\u003c\/i\u003e is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.\u003c\/p\u003e \u003cp\u003eAs former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin—Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers—already working or investing in Web3, exploring what it means for their business, or considering a jump into something new—and for anyone who wants to understand the next internet revolution.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40865660895329,"sku":"9781394171958","price":16.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28643455.jpg?v=1722770702","url":"https:\/\/www.rarewaves.com\/products\/9781394171958-web3-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}