{"product_id":"9781350522602-marketing-in-creative-industries-value-experience-and-creativity","title":"Marketing in Creative Industries","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eValue, Experience and Creativity\u003cbr\u003eFocusing on the author’s innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts industries.\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe challenges of delivering value in industries as diverse as music, tourism,  fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. \u003c\/b\u003e\u003cb\u003eThis textbook addresses the specific challenges of marketing in the creative industries and applies  marketing theory to a wide range of international examples.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMarketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds – artists, curators, fashion designers, for example – must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the author’s marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing.\u003cbr\u003e\u003cbr\u003eThis vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eMarketing in Creative Industries\u003c\/i\u003e is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55445589557622,"sku":"9781350522602","price":51.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33648753.jpg?v=1759919692","url":"https:\/\/www.rarewaves.com\/products\/9781350522602-marketing-in-creative-industries-value-experience-and-creativity","provider":"Rarewaves.com","version":"1.0","type":"link"}