{"product_id":"9781350504097-resisting-big-tech-the-personalized-is-political","title":"Resisting Big Tech","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Personalized is Political\u003cbr\u003e\u003cb\u003ePart call to action and part cultural and philosophical meditation, this open access book alerts us to the ways in which Big Tech has come to structure the way we live and of the dangers of datafiction, urging us to resist it slowly colonizing our everyday lives.\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eHow does Google Maps reorient our city travels? How do matching algorithms affect how we seek love? And how does artificial “intelligence” prompt how we think? Engaging these and similar questions, this open access book critiques Big Tech’s colonization of everyday life. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Although #MeToo and Black Lives Matter would not have happened the way they did without so-called “social” media, these platforms are not designed for emancipation but to maximize data extraction. Inspired by the feminist rallying cry that “the personal is political,” \u003ci\u003eResisting Big Tech \u003c\/i\u003ecalls for a collective consciousness of how Big Tech’s increasingly \u003ci\u003epersonalized \u003c\/i\u003estreams colonize our associations (how we wander in our bodyminds and how we cohere as groups). Articulating a degrowth perspective on Big Tech, the book argues the need to be much more vigilant for how the transhumanist ideology that drives corporations like Google, Meta, and OpenAI accelerates life, burning out people and the planet. \u003cbr\u003e\u003cbr\u003e Focusing on four domains of life—home, city, learning, love— Niels Niessen advocates for the de-Googling of life and the need to foster truly communal spaces, online but especially offline.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eThe ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the European Research Council.\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41695551225953,"sku":"9781350504097","price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_34571892.jpg?v=1755071647","url":"https:\/\/www.rarewaves.com\/products\/9781350504097-resisting-big-tech-the-personalized-is-political","provider":"Rarewaves.com","version":"1.0","type":"link"}