{"product_id":"9781349425327-raising-the-corporate-umbrella-corpora","title":"Raising the Corporate Umbrella","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eCorporate Communications in the Twenty-First Century\u003cbr\u003eUsing cases and examples from companies such as The Body Shop, Texaco, Johnson \u0026amp; Johnson, BP Oil \u0026amp; British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56282698678646,"sku":"9781349425327","price":49.88,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_36197144.jpg?v=1758748611","url":"https:\/\/www.rarewaves.com\/products\/9781349425327-raising-the-corporate-umbrella-corpora","provider":"Rarewaves.com","version":"1.0","type":"link"}