{"product_id":"9781292483764-the-financial-times-guide-to-starting-a-business-the-comprehensive-guide-for-entrepreneurs","title":"The Financial Times Guide to Starting a Business","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe comprehensive guide for entrepreneurs\u003cbr\u003e\u003cp\u003eYour blueprint to starting a successful business. Furnished with case studies and interviews from other successful business owners, you’ll feel equipped to make your start-up a success.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eTurn your idea into income. The dream of starting a business often fades under the weight of uncertainty, unanswered questions, and rookie mistakes that cost both time and money. What if you had a trusted guide that showed you exactly what to do, while also giving you the mindset and confidence to see your vision through? With the right tools and frameworks, your path to entrepreneurship can be clearer, faster, and far less risky. \u003c\/p\u003e \u003cul\u003e\u003cli\u003eComplete roadmap: Covers idea testing, planning, marketing, finance, legal, and operations so nothing gets missed. \u003c\/li\u003e\u003c\/ul\u003e \u003cul\u003e\u003cli\u003eEntrepreneurial mindset tools: Builds resilience and decision skills that separate thriving founders from dreamers. \u003c\/li\u003e\u003c\/ul\u003e \u003cul\u003e\u003cli\u003eCase studies \u0026amp; interviews: Real stories show what works, what fails, and why. \u003c\/li\u003e\u003c\/ul\u003e \u003cul\u003e\u003cli\u003eReflective questions: Step-by-step prompts turn theory into your personalised action plan. \u003c\/li\u003e\u003c\/ul\u003e \u003cul\u003e\u003cli\u003eFT authority: Trusted Financial Times frameworks add credibility when pitching partners, banks, or investors. \u003c\/li\u003e\u003c\/ul\u003e \u003cp\u003e\u003cem\u003eThe Financial Times Guide to Starting a Business\u003c\/em\u003e by business mentor Mike Foster is a 400-page practical handbook in print and e-book formats. Backed by the globally respected FT brand, it delivers battle-tested advice for today’s entrepreneurs. \u003c\/p\u003e \u003cp\u003eStructured around the full start-up journey, each chapter blends clear explanations, checklists, and proven models. Friendly yet rigorous, it demystifies marketing, sales, finance, legal choices, and operations while nurturing the mindset essential for success. \u003c\/p\u003e \u003cp\u003eFinish the book with a validated idea, a solid business plan, and the confidence to launch smart, save money, and grow sustainably. \u003c\/p\u003e \u003cp\u003eIdeal for employed professionals, side-hustlers, and early-stage founders who want a complete, credible start-up blueprint. \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56369783374198,"sku":"9781292483764","price":22.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_41734641.jpg?v=1782339036","url":"https:\/\/www.rarewaves.com\/products\/9781292483764-the-financial-times-guide-to-starting-a-business-the-comprehensive-guide-for-entrepreneurs","provider":"Rarewaves.com","version":"1.0","type":"link"}