{"product_id":"9781292304021-global-marketing","title":"Global Marketing, Global Edition","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003eFor courses in global marketing. \u003cbr\u003e Familiarises students with global marketing and the global business environment \u003cbr\u003e \u003cstrong\u003e\u003cem\u003eGlobal Marketing’s\u003c\/em\u003e\u003c\/strong\u003e environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. \u003cstrong\u003e\u003cem\u003eGlobal Marketing\u003c\/em\u003e\u003c\/strong\u003e offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.\u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":39644334391393,"sku":"9781292304021","price":49.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/f14884f92a98a48fe86460f3b9ef2e1b.png?v=1692750666","url":"https:\/\/www.rarewaves.com\/products\/9781292304021-global-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}