{"product_id":"9781138332119-public-relations-cases","title":"Public Relations Cases","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eInternational Perspectives. \u003cp\u003eThis unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts and demonstrates the breadth and sophistication of the public relations function, both in public and private sector organizations.\u003c\/p\u003e. \u003cp\u003eThis unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations.\u003c\/p\u003e\n\u003cp\u003eThis fully updated third edition of \u003ci\u003ePublic Relations Cases\u003c\/i\u003e offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions and Outcomes) to successfully identify the key points of comparison between cases to uncover\u003ci\u003e how\u003c\/i\u003e and \u003ci\u003ewhy\u003c\/i\u003e particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. \u003cbr\u003e\u003cbr\u003eFeaturing updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs.\u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40810290053217,"sku":"9781138332119","price":158.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/1ce8fa24f7ba4331b6afbbc52b654bad.png?v=1682674985","url":"https:\/\/www.rarewaves.com\/products\/9781138332119-public-relations-cases","provider":"Rarewaves.com","version":"1.0","type":"link"}