{"product_id":"9781137387950-city-branding-and-new-media-linguistic","title":"City Branding and New Media","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eLinguistic Perspectives, Discursive Strategies and Multimodality\u003cbr\u003eThis book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56402952749430,"sku":"9781137387950","price":69.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_36651251.jpg?v=1760692585","url":"https:\/\/www.rarewaves.com\/products\/9781137387950-city-branding-and-new-media-linguistic","provider":"Rarewaves.com","version":"1.0","type":"link"}