{"product_id":"9781119982876-no-forms-no-spam-no-cold-calls-e01","title":"No Forms. No Spam. No Cold Calls.","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Next Generation of Account-Based Sales and Marketing\u003cbr\u003e\u003cp\u003e\u003cb\u003eUnlock the full potential of modern marketing and sales\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the newly revised and updated edition of \u003ci\u003eNo Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing\u003c\/i\u003e, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify  prospects and put them at the center of everything they do.\u003c\/p\u003e \u003cp\u003eYou’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eStrategies for building a tech-stack that prioritizes your customers\u003c\/li\u003e\n\u003cli\u003eWays for chief marketing officers to stop playing defense and go on offense\u003c\/li\u003e\n\u003cli\u003eInsights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers\u003c\/li\u003e\n\u003cli\u003eHow the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eA can’t-miss handbook for marketers, salespeople, and team leads, \u003ci\u003eNo Forms. No Spam. No Cold Calls.\u003c\/i\u003e is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40405602205793,"sku":"9781119982876","price":21.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29607458.jpg?v=1725609061","url":"https:\/\/www.rarewaves.com\/products\/9781119982876-no-forms-no-spam-no-cold-calls-e01","provider":"Rarewaves.com","version":"1.0","type":"link"}