{"product_id":"9781119911807-understanding-the-metaverse","title":"Understanding the Metaverse","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Business and Ethical Guide\u003cbr\u003e\u003cp\u003e\u003cb\u003eAn expansive discussion of the mechanics, framework, and implications of the metaverse\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eUnderstanding the Metaverse: A Business and Ethical Guide\u003c\/i\u003e, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future. He also describes the commercial, ethical, and sociological implications of this technology, showing you the threats and opportunities that individuals and businesses are likely to encounter as they approach the metaverse for the first time.\u003c\/p\u003e \u003cp\u003eIn the book, you'll discover:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eHow the technology is shaping the human evolution and society\u003c\/li\u003e\n\u003cli\u003eHow game mechanics and experience design are key to unlock the full potential of the Metaverse unlocking a new frontier for social interaction\u003c\/li\u003e\n\u003cli\u003eHow Blockchain, digital currencies, and tokenomics are opening a new financial landscape for brands, creators and communities\u003c\/li\u003e\n\u003cli\u003eHow Artificial intelligence and deep learning will shape the way businesses will conduct commerce in the Metaverse\u003c\/li\u003e\n\u003cli\u003eThe ethical implications of designing highly emotionally impactful immersive experiences\u003c\/li\u003e\n\u003cli\u003eThe potential dangers derived by the misuse of biometric and personal data to exploit consumer behaviour and for mass manipulation\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eA thoroughly insightful discussion of a fascinating intersection of technology and humanity, \u003ci\u003eUnderstanding the Metaverse\u003c\/i\u003e belongs on the bookshelves of business leaders, technology enthusiasts, marketers, entrepreneurs, and anyone else with an interest in the next frontier of human achievement.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40492773376097,"sku":"9781119911807","price":20.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_26708745.jpg?v=1721216888","url":"https:\/\/www.rarewaves.com\/products\/9781119911807-understanding-the-metaverse","provider":"Rarewaves.com","version":"1.0","type":"link"}