{"product_id":"9781119817154-event-success","title":"Event Success","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eMaximizing the Business Impact of In-person, Virtual, and Hybrid Experiences\u003cbr\u003e\u003cp\u003e\u003cb\u003eMake events the most powerful marketing tool you have \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eEvent Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences\u003c\/i\u003e, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events.  \u003c\/p\u003e \u003cp\u003e\u003ci\u003eEvent Success\u003c\/i\u003e will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including:  \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eHow to measure event success with surveys, data, analytics, and key KPIs \u003c\/li\u003e\n\u003cli\u003eHow to integrate events into a strategic, end-to-end marketing plan \u003c\/li\u003e\n\u003cli\u003eHow to collect, analyze, and funnel event data to other teams to drive business growth \u003c\/li\u003e\n\u003cli\u003eWhat events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eEvent Success\u003c\/i\u003e is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales. \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":39888246308961,"sku":"9781119817154","price":18.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28027066.jpg?v=1722251006","url":"https:\/\/www.rarewaves.com\/products\/9781119817154-event-success","provider":"Rarewaves.com","version":"1.0","type":"link"}