{"product_id":"9781119809869-consumption-based-forecasting-and-planning","title":"Consumption-Based Forecasting and Planning","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003ePredicting Changing Demand Patterns in the New Digital Economy\u003cbr\u003e\u003cp\u003e\u003cb\u003eDiscover a new, demand-centric framework for forecasting and demand planning\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eConsumption-Based Forecasting and Planning\u003c\/i\u003e, thought leader and forecasting expert  Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.\u003c\/p\u003e \u003cp\u003eThe book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eHow to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs\u003c\/li\u003e\n\u003cli\u003eWhat is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events\u003c\/li\u003e\n\u003cli\u003eHow to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies.   \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003ePerfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, \u003ci\u003eConsumption-Based Forecasting and Planning \u003c\/i\u003ewill also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56451450863990,"sku":"9781119809869","price":28.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27613439.jpg?v=1760462593","url":"https:\/\/www.rarewaves.com\/products\/9781119809869-consumption-based-forecasting-and-planning","provider":"Rarewaves.com","version":"1.0","type":"link"}