{"product_id":"9781119673088-decoded","title":"Decoded","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Science Behind Why We Buy\u003cbr\u003e\u003cb\u003eA groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. \u003ci\u003eDecoded: The Science Behind Why We Buy\u003c\/i\u003e offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eDecoded\u003c\/i\u003e delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.\u003cbr\u003e\u003cbr\u003eYou'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of \u003ci\u003eDecoded\u003c\/i\u003e provides new material that marketers can apply to informed, successful practices.\u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eGain an understanding of the Jobs to Be Done (JTBD) approach\u003c\/li\u003e\n\u003cli\u003eTake a closer look at the Ferrero neuroscience study that supports JTBD\u003c\/li\u003e\n\u003cli\u003eSee updated and relevant case studies of JTBD at work\u003c\/li\u003e\n\u003cli\u003eDiscover how to engage customers through digital touchpoints\u003c\/li\u003e\n\u003c\/ul\u003e If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. \u003ci\u003eDecoded\u003c\/i\u003e helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56449871020406,"sku":"9781119673088","price":15.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_26798839.jpg?v=1760446818","url":"https:\/\/www.rarewaves.com\/products\/9781119673088-decoded","provider":"Rarewaves.com","version":"1.0","type":"link"}