{"product_id":"9781119668510-marketing-5-0","title":"Marketing 5.0","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eTechnology for Humanity\u003cbr\u003e\u003cp\u003e\u003cb\u003eRediscover the fundamentals of marketing from the best in the business\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eMarketing 5.0, \u003c\/i\u003ethe celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. \u003c\/p\u003e \u003cp\u003eIn a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  \u003c\/p\u003e \u003cp\u003eFollowing the pattern presented in his bestselling \u003ci\u003eMarketing X.0\u003c\/i\u003e series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: \u003c\/p\u003e \u003cp\u003e·         Artificial Intelligence for marketing automation \u003c\/p\u003e \u003cp\u003e·         Agile marketing \u003c\/p\u003e \u003cp\u003e·         “Segments of one” marketing \u003c\/p\u003e \u003cp\u003e·         Contextual technology \u003c\/p\u003e \u003cp\u003e·         Facial recognition and voice tech for marketing \u003c\/p\u003e \u003cp\u003e·         The future of Customer Experience (CX) \u003c\/p\u003e \u003cp\u003e·         Transmedia storytelling \u003c\/p\u003e \u003cp\u003e·         The “Whatever-Whenever-Wherever” service delivery \u003c\/p\u003e \u003cp\u003e·         “Everything-As-A-Service” business model \u003c\/p\u003e \u003cp\u003e·         Internet of Things and blockchain for marketing \u003c\/p\u003e \u003cp\u003e·         Virtual and augmented reality marketing \u003c\/p\u003e \u003cp\u003e·         Corporate activism \u003c\/p\u003e \u003cp\u003ePerfect for traditional and digital marketers, as well as students and teachers of marketing and business, \u003ci\u003eMarketing 5.0\u003c\/i\u003e reinvigorates the field of marketing with actionable recommendations and unique insights. \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":39301663522913,"sku":"9781119668510","price":18.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27190903.jpg?v=1721557441","url":"https:\/\/www.rarewaves.com\/products\/9781119668510-marketing-5-0","provider":"Rarewaves.com","version":"1.0","type":"link"}