{"product_id":"9781119615712-effective-data-storytelling","title":"Effective Data Storytelling","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Drive Change with Data, Narrative and Visuals\u003cbr\u003e\u003cp\u003e\u003cb\u003eMaster the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. \u003ci\u003eEffective Data Storytelling \u003c\/i\u003ewill teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.\u003c\/p\u003e \u003cp\u003eNarratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at \u003ci\u003eall\u003c\/i\u003e the elements of data storytelling, this unique book will enable you to:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eTransform your insights and data visualizations into appealing, impactful data stories\u003c\/li\u003e\n\u003cli\u003eLearn the fundamental elements of a data story and key audience drivers\u003c\/li\u003e\n\u003cli\u003eUnderstand the differences between how the brain processes facts and narrative\u003c\/li\u003e\n\u003cli\u003eStructure your findings as a data narrative, using a four-step storyboarding process\u003c\/li\u003e\n\u003cli\u003eIncorporate the seven essential principles of better visual storytelling into your work\u003c\/li\u003e\n\u003cli\u003eAvoid common data storytelling mistakes by learning from historical and modern examples\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eEffective Data Storytelling: How to Drive Change with Data, Narrative and Visuals \u003c\/i\u003eis a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56451432677750,"sku":"9781119615712","price":26.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_26829995.jpg?v=1760462522","url":"https:\/\/www.rarewaves.com\/products\/9781119615712-effective-data-storytelling","provider":"Rarewaves.com","version":"1.0","type":"link"}