Designing Brand Identity
An Essential Guide for the Whole Branding Team
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Release Date: 08/12/2017
An Essential Guide for the Whole Branding Team Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.
The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.
Designing Brand Identity
Over 100 branding subjects, checklists, tools, and diagrams.
50 case studies that describe goals, process, strategy, solution, and results.
Over 700 illustrations of brand touchpoints.
More than 400 quotes from branding experts, CEOs, and design gurus.
Carlos Martinez Onaindia
Global Brand Studio Leader
Deloitte
Paula Scher
Partner
Pentagram
Alex Center
Design Director
The Coca-Cola Company
Andrew Ceccon
Executive Director, Marketing
FS Investments
Olka Kazmierczak
Founder
Pop Up Grupa
Jennifer Francis
Director of Marketing, Communications, and Visitor Experience
Louvre Abu Dhabi