{"product_id":"9781118693001-media-relations-for-nonprofits","title":"Media Relations for Nonprofits","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e115 Winning Ideas to Improve Your Media Relations Efforts\u003cbr\u003eOriginally published by Stevenson, Inc. , this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.\u003cbr\u003e\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e The national news\u003c\/li\u003e\n\u003cli\u003eInterviews\u003c\/li\u003e\n\u003cli\u003eFree publicity\u003c\/li\u003e\n\u003cli\u003eWriting news releases\u003c\/li\u003e\n\u003cli\u003eAvoiding common media mistakes\u003c\/li\u003e\n\u003cli\u003eHandling negative publicity\u003c\/li\u003e\n\u003cli\u003eResponding to reporters\u003c\/li\u003e\n\u003cli\u003eEmployee engagement\u003c\/li\u003e\n\u003cli\u003eMedia coverage\u003c\/li\u003e\n\u003cli\u003eOnline pressrooms\u003c\/li\u003e\n\u003cli\u003eRadio and TV exposure\u003c\/li\u003e\n\u003cli\u003eStrategic partnerships\u003c\/li\u003e\n\u003cli\u003eHotsheets\u003c\/li\u003e\n\u003cli\u003eMedia databases\u003c\/li\u003e\n\u003cli\u003eSpecial events\u003c\/li\u003e\n\u003cli\u003eMedia buyers\u003c\/li\u003e\n\u003cli\u003eMedia archives\u003cb\u003e\u003cbr\u003e \u003c\/b\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40898132574305,"sku":"9781118693001","price":51.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27904783.jpg?v=1722152952","url":"https:\/\/www.rarewaves.com\/products\/9781118693001-media-relations-for-nonprofits","provider":"Rarewaves.com","version":"1.0","type":"link"}