{"product_id":"9781118167977-scientific-selling","title":"Scientific Selling","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eCreating High Performance Sales Teams through Applied Psychology and Testing. Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, training, and deployment of the employees who must generate it. \u003cp\u003eSales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, training, and deployment of the employees who must generate it. \u003c\/p\u003e \u003cp\u003eBefore the advancements that inspired \u003ci\u003eScientific Selling\u003c\/i\u003e, sales managers had few tools to help them succeed at these disparate yet essential tasks. Today, however, the scientific approaches described in this book allow sales managers to more effectively measure, refine, and improve every aspect of the sales environment. \u003c\/p\u003e \u003cp\u003eUsing easily-understood examples, graphics, charts, and explanations, \u003ci\u003eScientific Selling\u003c\/i\u003e describes how to:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003ePredictably improve sales results.\u003c\/li\u003e\n\u003cli\u003eAttract and retain top sales performers.\u003c\/li\u003e\n\u003cli\u003eSharply decrease employee turnover.\u003c\/li\u003e\n\u003cli\u003eSpend sales training dollars more wisely.\u003c\/li\u003e\n\u003cli\u003eBetter target sales coaching efforts.\u003c\/li\u003e\n\u003cli\u003eMove into consultative selling more quickly.\u003c\/li\u003e\n\u003cli\u003eAnd much more.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eScientific Selling\u003c\/i\u003e features over a dozen case studies illustrating exactly how scientific measurement and testing have improved sales performance within different kinds of sales groups inside multiple industries.\u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40945363419233,"sku":"9781118167977","price":14.92,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/471e7598a9cc2aa965ee03d9c8ec4852.jpg?v=1691781461","url":"https:\/\/www.rarewaves.com\/products\/9781118167977-scientific-selling","provider":"Rarewaves.com","version":"1.0","type":"link"}