{"product_id":"9781098147860-hands-on-salesforce-data-cloud","title":"Hands-On Salesforce Data Cloud","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eImplementing and Managing a Real-Time Customer Data Platform\u003cbr\u003eLearn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data with the Data Cloud.\u003cbr\u003e\u003cp\u003eLearn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAuthor Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code\/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis book will help you:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDevelop a plan to execute a CDP project effectively and efficiently\u003c\/li\u003e\n\u003cli\u003eConnect Data Cloud to external data sources and build out a Customer 360 Data Model\u003c\/li\u003e\n\u003cli\u003eLeverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure\u003c\/li\u003e\n\u003cli\u003eUse Salesforce Data Cloud capabilities for identity resolution and segmentation\u003c\/li\u003e\n\u003cli\u003eCreate calculated, streaming, visualization, and predictive insights\u003c\/li\u003e\n\u003cli\u003eUse Data Graphs to power Salesforce Einstein capabilities\u003c\/li\u003e\n\u003cli\u003eLearn Data Cloud best practices for all phases of the development lifecycle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41793399455841,"sku":"9781098147860","price":50.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29904656.jpg?v=1725868445","url":"https:\/\/www.rarewaves.com\/products\/9781098147860-hands-on-salesforce-data-cloud","provider":"Rarewaves.com","version":"1.0","type":"link"}