{"product_id":"9781071902011-public-relations-campaigns","title":"Public Relations Campaigns","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eAn Integrated Approach\u003cbr\u003e\u003cem\u003e\u003cstrong\u003ePublic Relations Campaigns: An Integrated Approach \u003c\/strong\u003e\u003c\/em\u003eintroduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. The \u003cstrong\u003eThird Edition\u003c\/strong\u003e emphasizes the importance of diversity initiatives and highlights an integrated approach that encompasses aspects of social media, marketing, advertising, and client management.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55897096880502,"sku":"9781071902011","price":146.24,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_35410738.jpg?v=1752787816","url":"https:\/\/www.rarewaves.com\/products\/9781071902011-public-relations-campaigns","provider":"Rarewaves.com","version":"1.0","type":"link"}