{"product_id":"9781041046424-impact","title":"Impact","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Complete Guide to Creating a User Research Practice at Your Organization\u003cbr\u003e\u003cp\u003eIn the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eEmbark on a transformative journey into the world of user research with \u003ci\u003eImpact \u003c\/i\u003eby Nikki Anderson. In the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience.\u003c\/p\u003e\n\u003cp\u003eImpact goes beyond the surface of having a great idea; it delves into the intricacies of creating competent, passionate, and skillful teams. Nikki Anderson, drawing from her wealth of experience, provides invaluable insights into setting up a research practice that becomes an indispensable resource for your colleagues. This book is not just a guide; it’s a thought partner, offering a step-by-step approach to navigate the complexities of establishing a research practice, making it accessible even for those new to the field.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56282685636982,"sku":"9781041046424","price":67.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_36101580_7ceac11f-d429-48bf-b861-2baa3ad89cf0.jpg?v=1758145141","url":"https:\/\/www.rarewaves.com\/products\/9781041046424-impact","provider":"Rarewaves.com","version":"1.0","type":"link"}