{"product_id":"9781036222505-bundle-digital-marketing-3e-the-digital-marketing-planner","title":"Bundle: Digital Marketing 3e + The Digital Marketing Planner","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA two-book bundle made up of \u003cstrong\u003eDigital Marketing: Strategy, Planning and Disruption\u003c\/strong\u003e and \u003cstrong\u003eThe Digital Marketing Planner\u003c\/strong\u003e. Save money on these two essential Digital Marketing books by buying them together.\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eBuy these two essential books together to save money and unlock the secrets to successful digital marketing\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eDigital Marketing: Strategy, Planning and Disruption, Third Edition: \u003cbr\u003e\u003c\/strong\u003eYour complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. \u003cbr\u003e\u003cbr\u003eWith an excellent blend of theory, research, practice and application, key features include: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNew case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. \u003c\/li\u003e\n\u003cli\u003eA new running case study throughout the book which looks at Uber. \u003c\/li\u003e\n\u003cli\u003eEthical Insights which highlight responsible marketing and support PRME. \u003c\/li\u003e\n\u003cli\u003eProfessional Skills which address employability.\u003c\/li\u003e\n\u003cli\u003eDiscover More and Digital Tools text boxes. \u003c\/li\u003e\n\u003cli\u003eActivities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEssential reading for all students and practitioners of digital marketing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe Digital Marketing Planner: Your Step-by-Step Guide \u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eYour step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips.\u003cbr\u003e\u003cbr\u003eThis handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.\u003cbr\u003e\u003cbr\u003eAt each step you’ll: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLearn all the key information you need.\u003c\/li\u003e\n\u003cli\u003eSee theory in practice through the running Zoom case example.\u003c\/li\u003e\n\u003cli\u003eApply what you’ve learnt through 50 interactive activities and build your plan.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55616667287926,"sku":"9781036222505","price":69.67,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.rarewaves.com\/products\/9781036222505-bundle-digital-marketing-3e-the-digital-marketing-planner","provider":"Rarewaves.com","version":"1.0","type":"link"}