{"product_id":"9781036201272-the-sage-handbook-of-industrial-marketin","title":"The Sage Handbook of Industrial Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cul\u003e\u003cli\u003eProvides a comprehensive examination of industrial marketing, covering organizational aspects, customer behavior, market research, and emerging trends.\u003c\/li\u003e\u003c\/ul\u003e\n\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eThe Sage Handbook of Industrial Marketing\u003c\/strong\u003e addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, and charts a course for its future. It aims to be a benchmark, offering both retrospective and prospective international perspectives to frame, assess, and synthesize the current state of industrial marketing.\u003c\/p\u003e\n\u003cp\u003eEmphasizing the industrial context, the handbook defines the boundaries of industrial marketing, differentiating it from consumer-focused approaches. It explores the distinctive characteristics of business-to-business products and services within industrial markets, acknowledging the specialized nature of these transactions.\u003c\/p\u003e\n\u003cp\u003eThe edited collection aims for a holistic view of industrial marketing, encompassing organizational aspects, customer behavior, market research, customer value proposition, market segmentation, product innovation, product management, marketing communications, channels of distribution, and emerging industrial trends. This breadth ensures that readers gain a deep understanding of the multifaceted nature of industrial marketing.\u003c\/p\u003e\n\u003cp\u003eRecognizing the global nature of industrial markets, the handbook brings together leading scholars from around the world. This inclusivity ensures diverse perspectives, addressing global variations and challenges inherent in industrial marketing practices.\u003c\/p\u003e\n\u003cp\u003eThe handbook is thematically organized into sections, each dedicated to a crucial aspect of industrial marketing. This structure allows for an in-depth exploration of specific topics, ensuring a nuanced examination of both traditional and contemporary industrial marketing issues. A dedicated section explores emerging industrial trends, ensuring the collection remains relevant in the face of evolving technologies and market dynamics specific to the industrial context.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Sage Handbook of Industrial Marketing\u003c\/strong\u003e is an essential resource for scholars, practitioners, and students seeking to navigate the complexities of industrial marketing and leverage opportunities within business-to-business transactions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart 1: Field of Business-to-Business Marketing\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePart 2: Business-to-Business Organizations\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePart 3: Business-to-Business Customer Behavior\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePart 4: Business-to-Business Market Research\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePart 5: Business Customer Value Proposition\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePart 6: Market Segmentation and Positioning\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePart 7: Product Innovation\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePart 8: Product Management\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePart 9: Marketing Communications\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePart 10: Channels of Distribution\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePart 11: New Trends\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57204002095478,"sku":"9781036201272","price":178.53,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_39941312_227d2709-ba71-4801-9483-47b03abefa94.jpg?v=1770845632","url":"https:\/\/www.rarewaves.com\/products\/9781036201272-the-sage-handbook-of-industrial-marketin","provider":"Rarewaves.com","version":"1.0","type":"link"}