{"product_id":"9781036201098-principles-of-marketing-for-a-digital-age","title":"Principles of Marketing for a Digital Age","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eUnlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook, which explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.\u003cbr\u003e\u003cp\u003eUnlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.\u003cbr\u003e\u003cbr\u003eThis third edition brings you:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrand-new case studies from global companies across a variety of industries, including Bang \u0026amp; Olufsen, Oatly, Tesla and Carrefour\u003c\/li\u003e\n\u003cli\u003eNew and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative\u003c\/li\u003e\n\u003cli\u003eCutting-edge content covering the latest advancements in AI and its growing role in marketing strategies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.\u003cem\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\u003cstrong\u003ePrinciples of Marketing for a Digital Age\u003c\/strong\u003e is your essential guide to marketing as part of an introductory marketing course at college or university.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56775652082038,"sku":"9781036201098","price":66.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_38926938.jpg?v=1764822956","url":"https:\/\/www.rarewaves.com\/products\/9781036201098-principles-of-marketing-for-a-digital-age","provider":"Rarewaves.com","version":"1.0","type":"link"}