{"product_id":"9781035447589-click-here","title":"Click Here","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Art and Science of Digital Marketing and Advertising\u003cbr\u003e\u003cb\u003eA brilliantly insightful and all-encompassing guide to digital marketing for marketers and businesses at any stage, from the Chief Marketing Officer of Meta, Alex Schultz.\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eGrowth is good. But how do you achieve growth for your business in the digital age? \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eNow, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service? \u003cbr\u003e\u003cbr\u003eThe answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. \u003cbr\u003e\u003cbr\u003eFrom understanding channels, to testing creative, to measuring incremental gains - \u003ci\u003eClick Here\u003c\/i\u003e is the book you need to read if you want to grow your business.\u003cbr\u003e\u003cbr\u003e'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.'\u003cbr\u003e\u003cb\u003eMark Zuckerberg, CEO - Meta\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Few people understand marketing and growth better than Alex.'\u003cbr\u003e\u003cb\u003eDaniel Ek, CEO - Spotify\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57484175737206,"sku":"9781035447589","price":14.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_40461311_66f0b4d2-307a-4f94-8550-3225016fe21d.jpg?v=1774444520","url":"https:\/\/www.rarewaves.com\/products\/9781035447589-click-here","provider":"Rarewaves.com","version":"1.0","type":"link"}