{"product_id":"9781035438648-croc","title":"Croc","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow the Ugliest Shoe in the World  Became a Massive Success \u0026amp; Nearly Destroyed Me in 15 Easy Lessons\u003cbr\u003eAn unfiltered memoir from the visionary mind behind Crocs. A raw, larger-than-life story about defying the odds, taking unimaginable risks, and creating the world's ugliest shoe.\u003cbr\u003e\u003cp\u003e\u003cb\u003eLessons on life and business you are guaranteed to find nowhere else.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eCrocs are many things to many people. They're the best-selling non-sneaker shoe on the planet, for starters. For some, it's true, they're the ugliest shoe ever made. What's indisputable is, two decades later, they've worn by billions of feet worldwide, from the supermarket to the red carpet. In fact they've never been more popular.\u003cbr\u003e\u003cbr\u003eFor me, Crocs are a journey. They've taken me from a kid who stole milk from rich neighbours because he was hungry (until I realised I could sell it back to them), to someone who made millionaires of my childhood friends. Along the way I've circled the planet 28 times, been behind bars 11 times (though never convicted), and been banned from all 15 of a friend's restaurants. Oh and I partied with Fleetwood Mac, kibbitzed with Robin Williams and bought Keith Richards' first Fender guitar too.\u003cbr\u003e\u003cbr\u003eNow I'm ready to tell you my lessons on life and leadership. I guaranteed you won't find them anywhere else. Stranger than fiction, larger than life, uglier than sin and absolutely unique . but I'm not talking about Crocs anymore. This is how I made millions just to give them away, and nearly destroyed myself in the process.\u003cbr\u003e\u003cbr\u003eFunny, twisted, touching, exuberant, \u003ci\u003eCroc \u003c\/i\u003eis not just a business story; it's the story of a life like no other.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57160014889334,"sku":"9781035438648","price":14.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_40640291_08e5bf64-6777-4c04-b9c5-97354e3afc26.jpg?v=1775702780","url":"https:\/\/www.rarewaves.com\/products\/9781035438648-croc","provider":"Rarewaves.com","version":"1.0","type":"link"}