{"product_id":"9781035082001-it-just-works-simple-lessons-from-apple","title":"It Just Works","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Nine Simple Rules of Apple's Success\u003cbr\u003eAn insider’s account of Apple’s defining commitment to simplicity and how that drives its leadership, culture and global success.\u003cbr\u003e\u003cp\u003e\u003cb\u003eSimplicity is Apple’s competitive advantage. \u003ci\u003eIt Just Works\u003c\/i\u003e shows you how to make it yours.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhat is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it’s a hard-wired obsession. Apple has built one of the world's most valuable companies on this single principle.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eIt Just Works\u003c\/i\u003e, Apple veteran Neil West unpacks the world-conquering methods of simplification passed down from \u003cb\u003eSteve Jobs\u003c\/b\u003e to \u003cb\u003eTim Cook\u003c\/b\u003e, and carried forward by \u003cb\u003eJohn Ternus\u003c\/b\u003e. This book offers a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact in their work and life. \u003cbr\u003e\u003cbr\u003eThis book will show you how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuild effective solutions from the ground up.\u003c\/li\u003e\n\u003cli\u003eMake work simpler for you and your colleagues.\u003c\/li\u003e\n\u003cli\u003eRemove friction from products, processes and decisions.\u003c\/li\u003e\n\u003cli\u003eSolve problems that your customers don't even know they have.\u003c\/li\u003e\n\u003cli\u003eCommunicate simply, persuasively and quickly.\u003c\/li\u003e\n\u003cli\u003eStay focused and drive change.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003eBased on decades of experience at the cutting edge of innovation, West delivers a set of simplification methods you can apply immediately – without permission or additional resources – to transform your output and your results.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56414834360694,"sku":"9781035082001","price":16.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41440512.jpg?v=1779934759","url":"https:\/\/www.rarewaves.com\/products\/9781035082001-it-just-works-simple-lessons-from-apple","provider":"Rarewaves.com","version":"1.0","type":"link"}