{"product_id":"9781035076475-four-principles","title":"The Four Principles","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eMultiply Your Impact in Life and Leadership\u003cbr\u003eA practical playbook of Adrian Gore’s guiding principles, allowing you to seize opportunities others miss and achieve extraordinary personal and business impact.\u003cbr\u003e\u003cp\u003e\u003cb\u003e‘Demonstrates how to create enduring value’ – Larry Fink, Chairman and CEO of BlackRock\u003cbr\u003e\u003cbr\u003e‘For leaders seeking to create outsized impact’ – Ruth Porat, President and CIO of Alphabet and Google\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eExpert advice to master your potential, from the founder and CEO of Discovery and Vitality.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAdrian Gore built a company from a single, bold idea into a global financial group serving \u003cb\u003eover 40 million customers\u003c\/b\u003e across more than forty markets. He didn’t just scale a business; he created a whole new shared-value business model, a system so revolutionary it’s taught as a case study at Harvard Business School and has been recognized by \u003ci\u003eFortune\u003c\/i\u003e magazine as ‘changing the world’.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Four Principles\u003c\/i\u003e, Gore reveals the framework and guiding principles that powered this success for the first time. Moving beyond standard leadership advice, he explores the behavioural science and ‘multiplier effect’ that occur when these four principles intersect:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cb\u003eDisciplined Optimism\u003c\/b\u003e\u003cbr\u003eWe have a default tendency to seek out negative signals. Learn why choosing optimism is the most rational path to seizing overlooked opportunities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFocused Urgency\u003c\/b\u003e\u003cbr\u003eWhy your perceived time to make an impact is shorter than you think. Recognizing this can act as your greatest motivator.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDeclared Goals\u003c\/b\u003e\u003cbr\u003ePsychologically, avoiding a loss feels twice as important as achieving a gain. Setting bold goals triggers this force, unlocking radical motivation and decisive action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe ‘\u003ci\u003ePareto Tail\u003c\/i\u003e’\u003c\/b\u003e\u003cbr\u003eBuilding on the other principles, learning to identify and target a few high-power decisions can determine your life’s entire trajectory.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cbr\u003eGore argues that our instincts, shaped for a simpler, linear world, often mislead us in today’s complex, networked age. \u003ci\u003eThe Four Principles\u003c\/i\u003e challenges these outdated mental models and shows you how to harness your potential for truly remarkable results – personally \u003ci\u003eand\u003c\/i\u003e professionally.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e‘Important reading for those aspiring to leadership or seeking to make an impact on the world’ – Lord William Hague, Chancellor of the University of Oxford\u003cbr\u003e\u003cbr\u003e‘\u003ci\u003eThe Four Principles\u003c\/i\u003e distils decades of leadership and insight into a practical framework that explains what matters – and why’ – Sir Mark Tucker, Chairman, AIA Group\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55893352710518,"sku":"9781035076475","price":16.62,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.rarewaves.com\/products\/9781035076475-four-principles","provider":"Rarewaves.com","version":"1.0","type":"link"}