{"product_id":"9781035032464-breaking-twitter","title":"Breaking Twitter","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eElon Musk and the Most Controversial Corporate Takeover in History\u003cbr\u003e\u003cb\u003eA rollicking, character-driven narrative by bestselling author Ben Mezrich, \u003ci\u003eBreaking Twitter \u003c\/i\u003epulls back the curtain on the biggest business story of our time.\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e‘An excitable, high-octane account’ – \u003ci\u003eIndependent\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.\u003cbr\u003e\u003cbr\u003eWith unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?\u003cbr\u003e\u003cbr\u003eWith a wealth of hidden details, \u003ci\u003eBreaking Twitter \u003c\/i\u003egives ringside seats to one of the most dramatic and compelling business stories of our time.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – \u003ci\u003eEvening Standard\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41056300367969,"sku":"9781035032464","price":21.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_26671558.jpg?v=1721976173","url":"https:\/\/www.rarewaves.com\/products\/9781035032464-breaking-twitter","provider":"Rarewaves.com","version":"1.0","type":"link"}