{"product_id":"9781035017898-hard-sell","title":"The Hard Sell","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eCrime and Punishment at an Opioid Startup\u003cbr\u003eA medical crime story, in the vein of \u003ci\u003eEmpire of Pain\u003c\/i\u003e and \u003ci\u003eBad Blood\u003c\/i\u003e, concerned with fentanyl and drawing back the curtains in exposing the on-the-ground tactics employed in pharmaceutical sales.\u003cbr\u003e\u003cp\u003e\u003cb\u003e'A tour de force' – Patrick Radden Keefe, author of Empire of Pain \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFrom the doctor's office to the opioid crisis, \u003ci\u003eThe Hard Sell\u003c\/i\u003e is the story of a pharmaceutical company that got Americans hooked on fentanyl – and how it was finally held to account. Now a Netflix Original Movie, \u003ci\u003ePain Hustlers\u003c\/i\u003e, starring Emily Blunt and Chris Evans.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market.\u003cbr\u003e\u003cbr\u003eKapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was approved only for cancer patients in dire condition. So he recruited an avaricious team, who employed a variety of deceptive techniques, from falsifying patient records to deceiving insurance companies. Insys became a Wall Street sensation. That is, until insiders reached their breaking point and blew the whistle, sparking a sprawling investigation in the government’s fight to hold the drug industry accountable in the spread of addictive opioids.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWith colourful characters and true suspense, \u003ci\u003eThe Hard Sell\u003c\/i\u003e lays bare the pharma playbook. Evan Hughes offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream – in the doctor’s office .\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40870386139233,"sku":"9781035017898","price":8.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27472283.jpg?v=1721807602","url":"https:\/\/www.rarewaves.com\/products\/9781035017898-hard-sell","provider":"Rarewaves.com","version":"1.0","type":"link"}