{"product_id":"9781035009701-hard-sell-crime-and-punishment-at-an-opioid-startup","title":"The Hard Sell","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eCrime and Punishment at an Opioid Startup\u003cbr\u003eA medical crime story, in the vein of \u003ci\u003eEmpire of Pain\u003c\/i\u003e and \u003ci\u003eBad Blood\u003c\/i\u003e, concerned with fentanyl and drawing back the curtains in exposing the on the ground tactics employed in pharmaceutical sales.\u003cbr\u003e\u003cp\u003e\u003cb\u003eSoon to be the major motion picture \u003ci\u003ePain Hustlers\u003c\/i\u003e starring Emily Blunt and Chris Evans streaming on Netflix\u003cbr\u003e\u003cbr\u003e‘A pacy crime caper set against the backdrop of the opioid crisis . When I tell you that reading \u003ci\u003eThe Hard Sell\u003c\/i\u003e is like watching a Scorsese film, you will assume I am exaggerating. Pick it up and tell me I’m wrong.' - Patrick Radden Keefe, \u003ci\u003eThe New York Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market.\u003cbr\u003e\u003cbr\u003eKapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was approved only for cancer patients in dire condition. So he recruited an avaricious team, who employed a variety of deceptive techniques, from falsifying patient records to deceiving insurance companies. Insys became a Wall Street sensation. That is, until insiders reached their breaking point and blew the whistle, sparking a sprawling investigation in the government’s fight to hold the drug industry accountable in the spread of addictive opioids.\u003cbr\u003e\u003cbr\u003eWith colourful characters and true crime suspense, \u003ci\u003eThe Hard Sell\u003c\/i\u003e lays bare the pharma playbook. Evan Hughes offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream – in the doctor’s office .\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41696382943329,"sku":"9781035009701","price":13.37,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27469560.jpg?v=1745822588","url":"https:\/\/www.rarewaves.com\/products\/9781035009701-hard-sell-crime-and-punishment-at-an-opioid-startup","provider":"Rarewaves.com","version":"1.0","type":"link"}