{"product_id":"9781032898223-introduction-to-product-management","title":"Product Management in the Digital Era","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eTheory and Practice\u003cbr\u003e\u003cp\u003eProduct management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails and what skills it requires.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eConsumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.\u003c\/p\u003e\n\u003cp\u003eProduct managers are required to manage the ideation, development, production, marketing, and distribution of a product. \u003c\/p\u003e\n\u003cp\u003eThis book:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ehighlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;\u003c\/li\u003e\n\u003cli\u003eprovides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;\u003c\/li\u003e\n\u003cli\u003ehighlights the unique considerations and processes underpinning digital product creation; and \u003c\/li\u003e\n\u003cli\u003eexplores marketing strategies including various channels for digital marketing and how product managers can use these effectively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDetailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":54830788804982,"sku":"9781032898223","price":45.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_31538688.jpg?v=1760341515","url":"https:\/\/www.rarewaves.com\/products\/9781032898223-introduction-to-product-management","provider":"Rarewaves.com","version":"1.0","type":"link"}