{"product_id":"9781032852683-public-relations-handbook","title":"The Public Relations Handbook","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003eThe Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cem\u003eThe Public Relations Handbook\u003c\/em\u003e provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.\u003c\/p\u003e\n\u003cp\u003eSplit into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and 'the decline of media', and is packed with student-friendly features including clear chapter aims, discussion questions and further reading suggestions throughout.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Public Relations Handbook\u003c\/em\u003e is an ideal resource for students of public relations, corporate and strategic communications, and marketing communications.\u003c\/p\u003e\n\u003cp\u003eThis book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com\/9781032852683.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56058818232694,"sku":"9781032852683","price":52.63,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_35747002.jpg?v=1758656625","url":"https:\/\/www.rarewaves.com\/products\/9781032852683-public-relations-handbook","provider":"Rarewaves.com","version":"1.0","type":"link"}