{"product_id":"9781032819716-persuasion","title":"Persuasion","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eSocial Influence and Compliance Gaining\u003cbr\u003e\u003cp\u003eThe eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eThe eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts.\u003c\/p\u003e\n\u003cp\u003eIn addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features cutting-edge material on artificial intelligence, deepfakes, influencers, misinformation, disinformation, malinformation, and political polarization. It also features a wealth of practical, real-life examples of the concepts presented, including intercultural applications.\u003c\/p\u003e\n\u003cp\u003ePresenting empirical research in a reader-friendly and accessible style, this is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs.\u003c\/p\u003e\n\u003cp\u003eInstructor and Student Resources include an Instructor’s Manual, in-class exercises and instructional materials, links to online video clips, a test bank and PowerPoint slides. They are available online at www.routledgelearning.com\/persuasion.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57369390383478,"sku":"9781032819716","price":139.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_40178178_84a73c67-e998-4921-8375-73d4bcd9fe31.jpg?v=1772661918","url":"https:\/\/www.rarewaves.com\/products\/9781032819716-persuasion","provider":"Rarewaves.com","version":"1.0","type":"link"}