{"product_id":"9781032535692-contemporary-issues-in-social-media-mar","title":"Contemporary Issues in Social Media Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003e\u003ci\u003eContemporary Issues in Social Media Marketing\u003c\/i\u003e provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists. This text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003ci\u003eContemporary Issues in Social Media Marketing \u003c\/i\u003eprovides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe growth in user-generated content.\u003c\/li\u003e\n\u003cli\u003eThe growing influence of AI in content creation, including virtual influencers.\u003c\/li\u003e\n\u003cli\u003eThe development and utilization of social media analytics.\u003c\/li\u003e\n\u003cli\u003eThe use of social media as the primary search engine.\u003c\/li\u003e\n\u003cli\u003eThe relationship between social media and the customer experience of the brand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHighly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Contemporary Issues in Marketing and Strategic Marketing. It will also be valuable reading for academics in the field and reflective practitioners.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55202292367734,"sku":"9781032535692","price":63.27,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33027923.jpg?v=1760340986","url":"https:\/\/www.rarewaves.com\/products\/9781032535692-contemporary-issues-in-social-media-mar","provider":"Rarewaves.com","version":"1.0","type":"link"}