{"product_id":"9781032532707-social-media-and-the-cultural-politics","title":"Social Media and the Cultural Politics of Korean Pop Culture in East Asia","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003eThis volume examines international engagement with Korean popular culture in East Asian online spaces, and how Asian identities are formed and perceived between nations within the region.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eThis volume examines international engagement with Korean popular culture in East Asian online spaces, and how Asian identities are formed and perceived between nations within the region.\u003c\/p\u003e\n\u003cp\u003eIn the context of global diversification and growing public participation in global issues, it builds up a new theoretical perspective in order to explain the emerging power of Asia in the global mediascape. With a focus on Korean media, touching upon K-pop and the phenomenon of Hallyu and anti-Hallyu, the author also looks at Japan, China, and Taiwan in this regional study. Combining theory with ethnographic audience studies in East Asian countries, the book elucidates East Asian media in a larger context of the changing global structure and media technology.\u003c\/p\u003e\n\u003cp\u003eThis book will interest academics and students working on Asian popular culture and media, new media, East Asian studies, participatory media, and digital communication.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":54859079549302,"sku":"9781032532707","price":48.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_31761999.jpg?v=1734596288","url":"https:\/\/www.rarewaves.com\/products\/9781032532707-social-media-and-the-cultural-politics","provider":"Rarewaves.com","version":"1.0","type":"link"}