{"product_id":"9781032495804-mediawriting","title":"MediaWriting","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003ePrint, Broadcast, Online, and Public Relations\u003cbr\u003e\u003cp\u003eAccessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eAccessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.\u003c\/p\u003e\n\u003cp\u003eDrawing on a wealth of real-world examples and featuring helpful \"How To\" boxes throughout, \u003ci\u003eMediaWriting\u003c\/i\u003e explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.\u003c\/p\u003e\n\u003cp\u003eExpanded and updated throughout, this sixth edition features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook;\u003c\/li\u003e\n\u003cli\u003eTips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world;\u003c\/li\u003e\n\u003cli\u003eCoverage of public relations writing for digital media, publications, and other organizational media;\u003c\/li\u003e\n\u003cli\u003eUpdates on current ethical issues faced by communicators;\u003c\/li\u003e\n\u003cli\u003eInformation on spotting “fake news” and “deep fakes”;\u003c\/li\u003e\n\u003cli\u003eStrategies for integrating sound bites into broadcast scripts;\u003c\/li\u003e\n\u003cli\u003eNew “It Happened to Me” anecdotes from the authors’ experiences as journalists and PR professionals;\u003c\/li\u003e\n\u003cli\u003eUpdated discussion questions and writing exercises.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDesigned to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field.\u003c\/p\u003e\n\u003cp\u003eOnline instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41780942667873,"sku":"9781032495804","price":105.28,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_33976618.jpg?v=1760341569","url":"https:\/\/www.rarewaves.com\/products\/9781032495804-mediawriting","provider":"Rarewaves.com","version":"1.0","type":"link"}