{"product_id":"9781032477084-routledge-international-handbook-of-cons","title":"Routledge International Handbook of Consumer Psychology","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003eThis handbook provides an authoritative and comprehensive outline of the current state of research across a wide range of areas within Consumer Psychology.It is unique in the international breadth of its contributors and the cross-cultural nature of much of its content. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThis unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThe book is divided into seven sections, offering a truly comprehensive reference work that covers:\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe historical foundations of the discipline and the rise of globalization\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe role of cognition and multisensory perception in consumers’ judgements\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe social self, identity and well-being, including their relation to advertising\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eSocial and cultural influences on consumption, including politics and religion \u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eDecision making, attitudes and behaviorally based research\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eSustainable consumption and the role of branding\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe particularities of online settings in framing and affecting behavior\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003ci\u003eRoutledge International Handbook of Consumer Psychology\u003c\/i\u003e will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55548638167414,"sku":"9781032477084","price":65.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_36649076.jpg?v=1760597659","url":"https:\/\/www.rarewaves.com\/products\/9781032477084-routledge-international-handbook-of-cons","provider":"Rarewaves.com","version":"1.0","type":"link"}