{"product_id":"9781032463568-neoliberal-feminism-and-the-discourse-o","title":"Neoliberal Feminism and the Discourse of Self-Improvement","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003eFerri analyzes women's self-help literature through feminist discourse analysis, examining how neoliberal feminism promotes gender equality via self-improvement. Key for linguistics, education, gender studies researchers.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eNeoliberal Feminism and the Discourse of Self-Improvement utilises feminist\u003c\/p\u003e\n\u003cp\u003ecritical discourse analysis to examine the language and narratives within self-help\u003c\/p\u003e\n\u003cp\u003eliterature targeted at women.\u003c\/p\u003e\n\u003cp\u003eGiuliana Ferri critically explores the discourse of self-improvement, focusing\u003c\/p\u003e\n\u003cp\u003eon how neoliberal values of empowerment and individual fulfilment have been\u003c\/p\u003e\n\u003cp\u003eco-opted by elite feminism as a “technology of the self”. She unpacks how this\u003c\/p\u003e\n\u003cp\u003ediscourse constructs an idealised image of the “empowered woman”—one who\u003c\/p\u003e\n\u003cp\u003eis portrayed as capable of overcoming patriarchy through the affirmation of\u003c\/p\u003e\n\u003cp\u003einnate strength and resilience. Drawing on Marxist feminism and feminist\u003c\/p\u003e\n\u003cp\u003esocial reproduction theory, the book highlights how neoliberal feminism markets\u003c\/p\u003e\n\u003cp\u003ewomen as entrepreneurs, “badass feminists”, and successful working\u003c\/p\u003e\n\u003cp\u003emothers, all while obscuring the realities of increasing work precarization and\u003c\/p\u003e\n\u003cp\u003eflexibilisation in post-industrial societies.\u003c\/p\u003e\n\u003cp\u003eThrough its feminist critical discourse analysis, the book reveals how these\u003c\/p\u003e\n\u003cp\u003eseemingly empowering narratives shift the responsibility for systemic change\u003c\/p\u003e\n\u003cp\u003eonto individuals, rather than positioning feminism as a collective, anti-capitalist\u003c\/p\u003e\n\u003cp\u003emovement for liberation. By integrating applied linguistics with Marxist feminism\u003c\/p\u003e\n\u003cp\u003eand social reproduction theory, this text provides a unique interdisciplinary perspective,\u003c\/p\u003e\n\u003cp\u003emaking it a key reading for scholars and students of language, gender,\u003c\/p\u003e\n\u003cp\u003eand economic systems.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57932002427254,"sku":"9781032463568","price":199.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41435412_3533702c-fc88-4904-a2b2-11e95193f239.jpg?v=1779934982","url":"https:\/\/www.rarewaves.com\/products\/9781032463568-neoliberal-feminism-and-the-discourse-o","provider":"Rarewaves.com","version":"1.0","type":"link"}