{"product_id":"9781032329734-strategic-communication","title":"Strategic Communication","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eCampaign Planning\u003cbr\u003e\u003cp\u003e\u003cem\u003eStrategic Communication\u003c\/em\u003e deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cem\u003eStrategic Communication\u003c\/em\u003e deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. \u003c\/p\u003e\n\u003cp\u003eThis thoroughly revised third edition includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eNew international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eNew discussion questions on important aspects of campaign planning;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eChapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eIn Theory panels that highlight key theories and demonstrate important links between theory and practice \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAccessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40859886747745,"sku":"9781032329734","price":54.82,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_26976927.jpg?v=1760345552","url":"https:\/\/www.rarewaves.com\/products\/9781032329734-strategic-communication","provider":"Rarewaves.com","version":"1.0","type":"link"}