{"product_id":"9781032163642-cases-in-public-relations-management","title":"Cases in Public Relations Management","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003eThe fourth edition of \u003ci\u003eCases in Public Relations Management \u003c\/i\u003egives students a practical view of how on-the-ground public relations is practiced today and encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eThis fourth edition of \u003ci\u003eCases in Public Relations Management \u003c\/i\u003efeatures a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.\u003c\/p\u003e\n\u003cp\u003eShowcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to “dig deeper” into the cases at hand. New to the fourth edition:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, \u003cem\u003eBarbie\u003c\/em\u003e, and Nike\u003c\/li\u003e\n\u003cli\u003eEmphasis on social media, sustainability, ethics, and social responsibility for communication management today\u003c\/li\u003e\n\u003cli\u003eEnd-of-chapter activities that reinforce concepts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDeveloped for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.\u003c\/p\u003e\n\u003cp\u003eThe fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please visit www.routledge.com\/9781032163642.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55474469831030,"sku":"9781032163642","price":114.43,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33824405.jpg?v=1759332882","url":"https:\/\/www.rarewaves.com\/products\/9781032163642-cases-in-public-relations-management","provider":"Rarewaves.com","version":"1.0","type":"link"}