{"product_id":"9781032130927-language-of-hallyu","title":"The Language of Hallyu","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eMore than Polite\u003cbr\u003e\u003cp\u003e\u003cem\u003eThe Language of Hallyu\u003c\/em\u003e will re-examine the language of the Korean Wave by looking at popular K-content. In doing so, it will expose the meanings that get lost in translation, hidden under subtitles.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cem\u003eThe Language of Hallyu\u003c\/em\u003e will re-examine the language of the Korean Wave by looking at popular K-content. In doing so, it will expose the meanings that get lost in translation, hidden under subtitles.\u003c\/p\u003e\n\u003cp\u003eOver the past decade, \u003ci\u003ehallyu \u003c\/i\u003e(the Korean wave) has exploded in popularity around the globe. K-films, K-drama, and K-pop were once small subcultures, known mostly by Korea’s East and Southeast Asian neighbours and Korean diaspora. Now, K-content has entered the international mainstream. Consequently, interest in Korean language has grown, while interest in language learning in general has decreased. Many textbooks emphasise that Korean is a ‘polite’ language, but this book will highlight that this is not the case.\u003c\/p\u003e\n\u003cp\u003eThe Language of Hallyu examines popular K-content, including \u003ci\u003eParasite \u003c\/i\u003e(2019), \u003ci\u003eMinari \u003c\/i\u003e(2020), \u003ci\u003eSquid Game \u003c\/i\u003e(2021), and \u003ci\u003ePachinko \u003c\/i\u003e(2022). The author introduces \u003ci\u003elanguage stylistics \u003c\/i\u003eto explain how Koreans style their language to suit every occasion. She argues that they do this via a process of \u003ci\u003evisual scanning \u003c\/i\u003eand \u003ci\u003esocial tuning\u003c\/i\u003e, whereby visual clues are assessed in tangent with an individual’s sociocultural awareness. The author concludes by highlighting the danger of the \u003ci\u003ejondaemal\/banmal \u003c\/i\u003e(polite\/casual speech) divide, demonstrating that Korean language is so much more than polite.\u003c\/p\u003e\n\u003cp\u003eThis book will be of interest to students and researchers in Korean language and culture, particularly those interested in linguistics and pragmatics.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56517633671542,"sku":"9781032130927","price":48.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_37561788.jpg?v=1762157904","url":"https:\/\/www.rarewaves.com\/products\/9781032130927-language-of-hallyu","provider":"Rarewaves.com","version":"1.0","type":"link"}