{"product_id":"9781032104447-first-steps-into-ux","title":"What UX is Really About","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eIntroducing a Mindset for Great Experiences\u003cbr\u003e\u003cp\u003eThe main objective of \u003cb\u003eWhat UX is \u003ci\u003eReally\u003c\/i\u003e About: Introducing a Mindset for Great Experiences \u003c\/b\u003eis to provide a quick introduction to user experience (UX 101) for students, professionals, or simply curious readers who want to understand this trendy yet commonly misunderstood practice.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003ci\u003e\"In this not-too-long and easy-to-read book, author Celia Hodent presents a clear overview of the challenges, demands, and rewards of becoming a user experience professional. If this field interests you, there’s no better place to start than with the volume you now hold in your hand.\" \u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eAlan Cooper, Ancestry Thinker, Software Alchemist, Regenerative Rancher, Author of \u003ci\u003eThe Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eThe main objective of \u003cb\u003eWhat UX is \u003ci\u003eReally \u003c\/i\u003eAbout: Introducing a Mindset for Great Experiences \u003c\/b\u003eis to provide a quick introduction to user experience (UX 101) for students, professionals, or simply curious readers who want to understand this trendy yet commonly misunderstood practice better. Readers will learn that UX is much more than a set of techniques, guidelines, and tools. It is a \u003cb\u003emindset\u003c\/b\u003e; a philosophy that takes the perspective of the humans that will use a product. It is about solving their problems, offering them a pleasurable experience, and building a win-win, long-lasting relationship between them and the company developing the product. Above all, it is about improving people’s lives with technology. \u003cb\u003eWhat UX is \u003ci\u003eReally \u003c\/i\u003eAbout \u003c\/b\u003eis informative, concise, and provides readers with a high-level overview of the science, design, and methodologies of UX. \u003c\/p\u003e\n\u003cp\u003eKEY FEATURES: \u003c\/p\u003e\n\u003cp\u003e• The most approachable and concise introduction book about UX. \u003c\/p\u003e\n\u003cp\u003e• Easy to read and aims to popularize the UX mindset while debunking its main misconceptions. \u003c\/p\u003e\n\u003cp\u003e• Small format size makes it easy to carry around. \u003c\/p\u003e\n\u003cp\u003e• Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style. \u003c\/p\u003e\n\u003cp\u003e• Tackles the psychology, design, research, process, strategy, and ethics behind offering the best experience with products, systems, or services.\u003c\/p\u003e\n\u003cp\u003e• Includes a glossary.\u003c\/p\u003e\n\u003cp\u003eCelia Hodent holds a PhD in psychology, and is a leading expert in the application of cognitive science and psychology to product development, with over 13 years of experience in the development of UX strategy in video game studios, such as Ubisoft, LucasArts, and Epic Games (\u003ci\u003eFortnite\u003c\/i\u003e). She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies to help ensure their products are engaging, successful, and respectful of users. Celia conducts workshops and provides guidance on the topics of game-based UX, playful learning (\"gamification\"), ethics, implicit biases, and inclusion in tech. Celia is the author of \u003ci\u003eThe Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design \u003c\/i\u003eand \u003ci\u003eThe Psychology of Video Games\u003c\/i\u003e.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40957020078177,"sku":"9781032104447","price":28.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27940516.jpg?v=1760341309","url":"https:\/\/www.rarewaves.com\/products\/9781032104447-first-steps-into-ux","provider":"Rarewaves.com","version":"1.0","type":"link"}