{"product_id":"9781032062006-contemporary-issues-in-marketing-consu","title":"Contemporary Issues in Marketing and Consumer Behaviour","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003eThis third edition of \u003ci\u003eContemporary Issues in Marketing and Consumer Behaviour\u003c\/i\u003e has been revised and updated to reflect the fast-changing world we live in. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eThis third edition of \u003ci\u003eContemporary Issues in Marketing and Consumer Behaviour\u003c\/i\u003e has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.\u003c\/p\u003e\n\u003cp\u003eTopics new to this edition include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eDigital Markets and Marketing\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eHierarchies of Knowledge in Marketing\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eMarketing Inequalities: Feminisms and intersectionalities\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe Ethics and Politics of Consumption\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNew case studies include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eEmerging Economy Brands\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe Fairtrade Brand\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eDisappearing Influencers\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eDecolonising the Media\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. \u003c\/p\u003e\n\u003cp\u003eOnline resources include chapter-by-chapter PowerPoint slides.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40913401806945,"sku":"9781032062006","price":53.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_26856185.jpg?v=1760341209","url":"https:\/\/www.rarewaves.com\/products\/9781032062006-contemporary-issues-in-marketing-consu","provider":"Rarewaves.com","version":"1.0","type":"link"}