{"product_id":"9780979338472-publicity","title":"Publicity","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e7 Steps to Publicize Just About Anything\u003cbr\u003eGenerating publicity is not about knowing some wonderful secret, or about knowing the right people, or about having good luck. It is about employing a methodology and a series of steps in a thoughtful and dedicated manner.\u003cbr\u003eGenerating publicity is a journey that requires persistence as well as proper planning. This title guides readers through the sometimes mysterious and often intimidating process of generating publicity while spelling out the details needed to orchestrate a successful publicity campaign.  Written for the budding publicist in any industry, for individuals who simply want to better understand how to generate press attention, and for those who retain publicist yet wonder what they actually do, this book is informative for one and for all.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55178593599862,"sku":"9780979338472","price":21.31,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28317911.jpg?v=1737596318","url":"https:\/\/www.rarewaves.com\/products\/9780979338472-publicity","provider":"Rarewaves.com","version":"1.0","type":"link"}